CLIENT: SR YEAR: 2005 AGENCY: MADE AT FORSMAN & BODENFORS
The goal was to reach a new audience and inform that the Swedish National Radio have 15 different web radio channels. These banner ads increased the listening rates with 400%.
The ads streamed live radio and branded each channel with a unique visual identity. A standalone radio could be downloaded from the banner.
(These radio illustrations was made in the days before fancy 3D concepts like "global illumination" etc.)
P3: Mainstream pop music.
SR Classic: Classic music. View the banner »
P3 Rockster: Rock music. View the banner »
P3 Street: Hip Hop. View the banner »
SR Sverige: World music. View the banner »
SR-X: Music from 1960 to 2000.
P5 Radio Stockholm: Local station.